Engadget Is Too Pretty For T-Mobile... I Mean, Too Magenta

I was a little leery posting up this story because it seems just a tab bit much, but from all accounts it appears to be sadly true. Engadget received a Cease and Desist letter from T-Mobile parent company Deutsche Telekom. What was the crime? Using DK's copyrighted color, Magenta, in the logo for Engadget Mobile. Apparently, DK felt that Engadget was being a little too pink, if you catch my drift. Oh... you don't? OK, ok, bad attempt at innuendo... moving on!

What made this story suspect was that it is Engadget. And it was sooo close to April Fool's day. And it's over Magenta. Engadget apparently spoke to the VP for Corporate Communications for T-Mobile USA who claims that the notice was more "to open a dialogue," and that T-Mobile absolutely respects Engadget and all they do (read: we want you to change the damn color of your logo, but we also want to keep getting good, free publicity from your site).

We've delved into the Magenta copyright before, but we weren't really sure that it was something they would actually use. My contention is that if you are worried about a phone blog (a large one, mind you, but still not big in the grand scheme of things) confusing your brand image, maybe you need to work on your brand image? Just a thought.

Deutsche Telekom/T-Mobile demands Engadget Mobile stop using the color Magenta [Engadget]