Borders Breaks Up With Amazon.com, Tries Its Own Thing

After witnessing their stock drop from $23 to less than $7 a share over the past year, Borders Books has decided to shift its online sales technique away from Amazon.com. The two companies paired in 2001 and loved one another, fitfully, over the interim. But then Borders was seen flirting with James Patterson over cocktails someplace downtown and Amazon.com, like, got all pissy and like, totally said, "Bitch, this is the last straw!"

Er, something like that.

Its new site—cleverly titled www.borders.com—shows off some techie prowess. The "magic bookshelf" shows covers of new books, DVDs and CDs in the same way you'd browse them in-store ... except digital, and on your computer.

Due to Borders' shitty finances, talks are already in progress about its main competitor, Barnes & Noble, buying the sucker out. So when you think about it, splitting from Amazon.com might not have been the best idea. Now that they're forced to fend for their own, Borders will likely experience a severe downfall in their sales.

So all those Borders stores you're used to seeing? Not for long.

[via: New York Times]