Shocker Alert: The Gays Love Apple!
A recent study conducted by Prime Access, Inc. on behalf of the Planet Out networks revealed some wonderful information on the gays that I'm guessing most of us knew: We frackin love Apple. We love them allot. And while we've known that for a long time, the reason has eluded those in the marketing field. According to the study, us gays love Apple so much because we perceive them to be a gay-friendly, and we are an extremely brand loyal people.
I think this is kinda funny because this is something that we've know for a loooong time. Apple is and has been very gay friendly. Their internal policies are very pro-gay, and even their chic store design and products appeal to our sensibilities.
It also appears that Samsung was rated among the lowest when it comes to being gay friendly, so if you were thinking about getting a shiny new Glyde, you may want to reconsider. Besides, that's a Verizon phone, and it looks like we're all switching to AT&T anyway.
Overall, is just another showing that the gays are an extremely attractive group to market to. We have money, we spend it, we're susceptible to most types of advertising (more so gay targeted ads and ads in gay media), we're loyal, and we're trend setters. So, companies of the world, listen up! Please contact Tiny Dancer about advertising opportunities here on Homotron... no, seriously, do it. Poppa needs a new iPod (and apparently a new microphone from the sounds of the podcast... sheesh!)
Study: Apple Most Gay-Friendly Brand, Samsung Least [Gearlog]
Jesse James
Posted to Hot Stuff, In the News on 16 May 2008
· Comments (3)
Other stuff like this: Apple, Gay, gay-friendly, Planet Out, Prime Access, Survey
Even Hope wants an iPhone 3G!
I am not sure that gays are loyal to Apple because Apple is gay friendly. Rather it might be that Apple supported industries that are gay centric. Like art and design or maybe even publishing.
But lets face it, the real reason gays buy Apple because it's a status brand. And being gay is always about the label.
I actually hate Apple with a vengeance for years, even if I was offered a Mac for free I would just smash it for something to smash.
Guess I prefer being able to game over their internal gay policies.
@bearfamily While I wouldn't destroy a Mac, per se (my boyfriend would stop sleeping with me... and I'd cry), I'm with you. I'm a big gaming fan and a customization fan.