Update To Yesterday's Post About Boston's New Apple Store
I was passing by the Boylston Street Apple Store this morning at 7:00AM when I noticed barricades surrounding the storefront and police officers flanking the sidewalk.
Let me remind you: it was seven o'clock in the morning. On a Thursday.
As I got closer to the building, I took a peek inside. It's very spacious and minimalist—very peaceful. I imagine in a few hours time, it'll be jam-packed with wide-eyed computer geeks and thrill-seekers from the dankest corners of the city. Peace will become a concept of the past.
Then I noticed people. At least ten people, sitting and standing behind the barricades. One had a camera strapped around his neck, making me believe he was some kind of reporter before I remembered that press day was yesterday. So he was just one of "those guys" who brings cameras to "big events" like a store opening (I saw similar people at the midnight release of Grand Theft Auto IV; there was literally nothing special to photograph that night).
Then I noticed sleeping bags. SLEEPING BAGS. People were camping out for the Apple Store. The store doesn't open until 6:00PM tonight! Can I emphasize that enough? SIX O'CLOCK PEE EM TONIGHT.
Ridiculous. I just lost a shitload of faith in humanity.
Here's yesterday's post if you missed it: Largest Apple Store In The U.S. Will Ruin My City.
NeonMadman
Posted to In the News on 15 May 2008
· Comments (2)
Other stuff like this: Apple Store
On the "Shrimp Torrents" episode (#89) of MacBreak Weekly yesterday, Andy Ihnatko mentioned that Thursday morning was the "make-up" press day for him (and, I'm supposing, others in the press). That possibly explains the camera man inside the store.
As for the sleeping bags, it's probably just greedy scalpers who are waiting merely to sell their place in line to the wealthy mac fans arriving later today. It would be interesting to see if these "bag" people actually go into the store; my guess is no.
I went to the second store open here in Toronto and there were well over a thousand people lined up, a good third of them with digital SLR cameras and this was just a mall location. We don't have a boutique yet. It's an Apple Store opening, that's just how these things go.