Google Uses Its Unparalleled Ability To Dissect Our Lives To Help Advertisers And Run Other People Out Of Business

Another day, another huge acquisition for Google.

Coming on the heels of their announced support for the Internet for Everyone campaign is the California-based company's newfound interest in supplying advertisers with our interests so they can sell shit to us better.

The new service, called Ad Planner, goes right after the big media advertising dogs: Nielsen Online and comScore. Nielsen tried to play it cool with a breezy press blurb; comScore's stocks plummeted 22.5%.

Ad Planner uses information Google already has about you, me, and everyone we know and gives it to major firms for absolutely free. Its soon-to-be-extinct competition charges for the service. Advertisers will tip-toe through Google's info cache using filters like sex, race, age and education. Then it can delve further into sites by checking out where visitors went afterward, and what they searched for internally.

Granted, it isn't exactly picking through our medical records, but it does set the stage for realizations of awesome graphics such as this.

[via: New York Times]