Google Might Buy Digg, Create A Monster

Rumor is—and has been—that Google is inching toward social bookmark giant Digg.com, hoping to get its monstrous claws into the mega-popular website and take over the whole friggin' world.

The price floating at the moment is $200 million. PC World says, "Wha? Why so low?" To which I say, "Why so high? It's just a website for God's sake—or, even less, it's a phenomenon, a buzz-generating collection of people, and not really something that can held, stroked and loved."

I've never really paid any attention to Digg (mostly because my site has never been Dugg ... but it's been Stumbled Upon a bunch!), and there's a lot of controversy surrounding its fickle nature and the ... ahem ... general intelligence of the powers that be. To that I say, "Whatever. Buy it up. Clearly there's no such thing as too many monopolies."

Will Google Gobble Up Digg? [Today@PC World]