Roku To Stream More Than Just Netflix

May saw the arrival of Roku, the first device to stream Netflix's "Watch It Now" service directly to televisions - and its $99 pricetag helped to instantly put Roku on the map.

Now Roku VP of consumer products, Tim Twerdahl, has announced that additional content providers will be joining up with Roku's service, although no specifics have been announced.

Speculation has fingered both YouTube and Hulu, but speculation has also fingered the PS3 and Xbox 360 as possible carriers of the Netflix "Watch It Now" service, so the leak of a name or two of Roku's future partner(s) could be imminent.

I'm pulling for Hulu on Roku, and for Netflix to spread to the 360 - Microsoft has been eager to dominate the discless video market for ages, and if it's only a matter of time until they take more aggressive steps, they might as well welcome a great service like Netflix into the fold.

'Netflix box' to carry more than just Netflix [CNet]