Microsoft Wants Zune Exclusives, Probably Doesn't Understand Its Own Inadequacy

Here's a lesson for all y'all: exclusives are out, universalism is in.

Take Dead Rising, for instance. This Xbox 360 game came out with XBOX EXCLUSIVE written all over it. Now it's on the Wii. Soon it'll be on the PS3. Sure, neither system can hold a candle to the Xbox 360, but it goes to show that in this world, there are no such things as exclusives anymore.

So when Microsoft announced they were seeking exclusive content for their not-so-hip MP3 player, the Zune, they seemed to have ignored everything they should have learned.

These supposedly Zune-exclusive offerings come in the way of video, mostly. It'd be too difficult to get artist labels to sign directly with Microsoft, especially since Apple has a 70% share in the MP3 player market.

But videos ... hmm. I don't watch videos on my iPod. And I had to be reminded last weekend that music video still exist, given that MTV is a gonorrhea-fest of reality television and is practically shunned by all that is decent and right in the music community.

Besides all that—gimme a fuckin' break. I don't think the Zune will ever be successful, especially since recent Apple patents suggest the Zune Social (admittedly a cool idea) might be traversing to the iPod.

Thoughts? Diapers?