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Shoes Made Of Grass, Brought To You By Krispy Kreme?

sandals.jpg

I'm really not sure where to go with this one. First, we have probably the finest example of failed Marketing Research I've seen in a very long time. These sandals were born out of the idea that people in England have said they would like to feel more connected with the earth. Out of that idea, some designer made the "logical" leap to create a sandal that is covered in for reals living grass. Nice job analyzing data and offering relative solutions, douche bags. Somebody at that marketing firm really needs to take the weed out of the employee break room.

Second, this is shoe that you need to water and provide the appropriate amount of sunlight for. Shoes + water + sun bathing = really bad idea? Maybe.

Finally, it's from Krispy Kreme?! Now I know for sure that someone needs to get shot over this idea. Actually, a lot of someones. The idiot marketing manager at Krispy Kreme that thought that understanding people's connections to the world would sell more donuts. The pot-head project lead that allowed the research to lead them down this horribly misguided path and actually let the product recommendation leave the office. The bumbling executive team at Krispy Kreme that signed off on the final implementation. AND the manufacturer, for good measure.

I would link to the product page, but I just can't bring myself to do it. Besides, more traffic at the site would mean they might not be able to process my order in time.

Yummy!: Krispy Kreme Makes Grass Sandals [Geekologie]

1 Comments

Enrique said:

This reminds me of "The Lonesome Death of Jordy Verrill"

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