Intel Takes Some Tips From Microsoft's Marketing Department
Seemingly taking some tips from Microsoft's labyrinthine naming and labelling schemes, Intel has unveiled the new badges that will mark its current crop of processors, all of which are in the image above.
Comprising some strange mish mosh of colours that seem to have no meaning (Hey look, black is for high end, except when it's the Atom!) and numbers that while understandable to geeks like us just serve to confuse mom and pop (Core-two-quad-what's-it? Which is it, two or four, son?), these new badges are nothing short of a marketing train wreck.
Here's a very valuable rule, marketers: KISS. Look it up.
Den Den Boy
Posted to In the World, Miscellany on 10 April 2009
· Comments (1)
Other stuff like this: Core 2, Core i7, Intel, marketing, processors
3D iPhone glasses. Why?
Dear Intel: I have actually been hesitant to upgrade because, due to your non-sensical branding, I no longer have ANY idea what I'm buying.
Was that your intent?